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Live Chart - Tata Global Beverages Ltd
BSE: 500800 | NSE: TATAGLOBAL | ISIN: INE192A01025Market Cap: [Rs.Cr.] 8,454 | Face Value: [Rs.] 1
Industry: Tea
Tata Global Beverages Ltd is the second-largest tea company in the world, operating in over 40 countries. The company is engaged in processing, marketing and distribution of tea products. They operate in the United Kingdom and have significant businesses in the United States, Canada, Australia, Poland and the Czech Republic, as well as a number of joint ventures in South Africa, Pakistan and Bangladesh. Their products include bulk tea, instant tea, packet tea, coffee, and strawberry preserves. The company operates in three segments: tea, which involves cultivation and manufacture of black tea and instant tea, tea buying/blending and sale in bulk or value-added form; coffee and other produce, involves in growing of coffee, pepper and other plantation crops and conversion of coffee into value-added products, such as roast and ground coffee and instant coffee, and others, engaged in the sale of natural mineral water, other minor crops, curing operations of coffee and trading of items required for coffee plantations.
The company has five major brands in the Indian market - Tata Tea, Tetley, Kannan Devan, Chakra Gold and Gemini -- catering to all major consumer segments for tea. In addition, they grow coffee, pepper, and other plantation crops, as well as converts coffee into value added products, including roast and ground coffee, and instant coffee. Further, it involves in the sale of natural mineral water, minor crops, curing operations of coffee, and trading items required for coffee plantations, as well as deals in bulk spices, such as cardamom, turmeric, and nutmeg. The company has a 100% export-oriented unit (KOSHER & HACCP certified) manufacturing Instant Tea in Munnar, Kerala, which is the largest such facility outside the United States. Tata Tea and the Tetley Group have full-fledged R&D Centres that focus on the branded business. In addition, Tata Tea has an R&D Centre at Teok (Assam) and a product development centre at Bangalore focused on the entire gamut of tea operations.
Tata Global Beverages Ltd was incorporated in the year 1962 as Tata Finlay Ltd with technical and financial collaboration with James Finlay & Co. Ltd., Glasgow, U.K. The company entered into joint venture with James Finlay to develop value-added tea. In the year 1976, Tata Finlay took over the production and marketing operations of James Finlay. In the year 1983, James Finlay sold their shareholding in the company and Tata Tea was born. In the year 1987, the company set up as wholly owned subsidiary, Tata Tea Inc in USA. They took their brands to the global market in the 1990s and built Cochin Spices Centre during the year. In the year 1991, the company acquired 52.5% shareholding in Consolidated Coffee Ltd (now known as Tata Coffee Ltd.). Also, they set up a pilot plant at Munnar for the production of Button Mushrooms. In the year 1992, they entered into a joint venture in Sri Lanka and formed Estate Management Services (P) Ltd. Also, they established the International business division for consolidating their export operations and foraying into foreign operations. In the year 1993, the company entered into a joint venture alliance with Allied Lyons plc and established Tata Tetley Ltd.
In the year 1996, the company acquired 51% shareholding in Watawala Plantations Ltd through their Lankan JVC. In the year 1997, they introduced 100 percent instant tea to the United States and launched their popular brand, Tata Tea Premium in the twin-cities of Hyderabad and Secunderabad. In the year 1998, the company introduced their new brand 'Agni' in the economy sector. In the year 2000, the company acquired the Tetley Group Ltd, UK. In the year 2004, Bambino Investment & Trading Company Ltd was amalgamated with the company. During the year 2004-05, erstwhile joint venture company, Tata Tetley Ltd became a wholly owned subsidiary company upon acquisition of entire shareholding by the company. In February 2005, the company transferred their business and undertakings of 16 tea estates in Munnar to Kannan Devan Hills Plantations Company Pvt Ltd, a newly formed company set up by the management and other categories of employees of these estates with effect from April 1, 2005. In October 2005, the company's subsidiary, Tetley US Holdings Ltd, USA acquired FMALI Herb Inc and Good Earth Corporation. In April 2006, Tetley acquired a leading tea company in Czechoslovakia.
Also, Tata Tetley Ltd was amalgamated with the company with effect from April 1, 2005. Thus Tata Tetley Ltd became an unit of the company. During the year 2006-07, the company acquired 25% shareholding in Energy Brands Inc, USA through its overseas subsidiaries. Along with the company, Tata Sons Ltd also acquired a 5% stake in Energy Brands Inc, USA. During the year 2007-08, the company acquired the shares of Mount Everest Mineral Water Ltd at a price of Rs. 140 per share. They entered into a joint venture agreement with The Zhejiang Tea Group for setting up a Green Tea Extracts and Polyphenol extraction unit in China. The company holds 70% stake in this joint venture company. In October 2007, the Tata group transferred their share holding in Energy Brands Inc, USA to the Coca Cola Company, USA for an aggregate consideration of USD 1.02 billion. In April 9, 2008, the High Court of Calcutta approved the reconstruction scheme of North India Plantation Division which takes effect from April 1, 2007. In terms of the scheme, the business and undertakings of 24 tea estates comprised in North India Plantation Division as well as other support and ancillary facilities as specified scheme stand and transferred to Amalgamated Plantations Pvt Ltd.
In March 2009, the company forayed into the Rs. 100 crore branded cold drinks market with the launch of TION, a tea and fruit-based cold beverage. During the year 2009-10, the company signed an MOU with Pepsi Co. Inc., USA for exploring the possibility of the formation of a Joint Venture in the area of non-carbonated ready-to-drink beverages, focused on health and enhanced wellness. They increased their stake in their subsidiary, Mount Everest Mineral Water Ltd from 35.99% to 40.92%. They launched new Jaago Re campaign - 'Aaj Se Khilana Bandh, Pilana Shuru'. During the year, Zhejiang Tata Tea Extraction Company Ltd, China, a joint venture partner commenced production of Green Tea Polyphenol, tea extracts, instant tea and other value added tea beverage products at their manufacturing unit in China. In September 2009, the company's subsidiary in the UK acquired a 51% stake along with the European Bank of Reconstruction and Development in the consolidated group of Suntyco Holding Ltd, providing the group a presence in the tea and coffee market in Russia.
This acquisition also provides the Group with market access to a critical market like Russia. The name of the company was changed from Tata Tea Ltd to Tata Global Beverages Ltd with effect from July 2, 2010 in order to reflect the current nature of the company and their vision for the future. They launched their products in Saudi Arabia and also taking efforts to tap into beverages potential in the Middle East. During the year 2010-11, the company and PepsiCo India Holdings Pvt Ltd (PIH) formed a joint venture company, named NourishCo Beverages Ltd, in which the Company and PepsiCo each hold 50% of the equity capital. The vision of the joint venture is to develop the business in India and internationally focusing on health and wellness beverage products. The Group acquired 31% stake in The Rising Beverages Company LLC. Rising Beverages manufactures and markets a range of vitamin and flavour enhanced water using unique powder dispensing technology, under the 'Activate' brand.
This acquisition would give us access to the functional water category which is one of the fastest growing beverage categories in the US. The company signed an MoU with Kerala Ayurveda Ltd to enter into a 50:50 joint venture for facilitating the development of a range of leading edge, functional and great tasting beverage and food products based on proven Ayurvedic recipes, actives and formulation with necessary research, development and commercialisation capability. The definitive agreements are being finalised. The company together with their subsidiary, Tata Coffee Ltd, signed a non binding MoU with Starbucks Coffee Company. This MoU will create avenues of collaboration between the two companies for sourcing and roasting high quality green coffee beans in Tata Coffee's Coorg, India facility. In January 2012, the company entered into a joint venture with Starbucks group whereby, the newly formed joint venture company Tata Starbucks Ltd shall engage in the operation of Starbucks Cafes. Also, the company's overseas subsidiary made a financial investment in the equity capital of Bjets Pte Ltd, a Singapore based company engaged in the business of owning and operating private aircrafts.
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